Data names in form fields in Fulcrum are properties that function as the system names for each attribute in the Fulcrum database. Think of them as you would column headers in a spreadsheet or relational database table. When conducting imports or exports of data to or from your Fulcrum account, the data name attributes are used to structure the data for standardization. Data names have to be unique across the app that the field is created in.
For example: in the above app for building construction information, if exported to Excel, the building materials list would be in a column called
building_materials in the spreadsheet.